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What builders are saying about Jim Paulson

1) Keith Borup of Borup Construction told me years ago that I sold more homes for them than any other Realtor! 2) Curt Chipp of Woodbrook Homes said: "Thanks for the great job finding me the infill lots I was looking for - but why didn't you just buy them yourself instead of selling them to me to profit on?" 3) Troy Quick of Troy Quick Custom Homes said: "We have worked with a lot of different Realtors and we are glad to have you representing us on your homes again!"
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Boise Idaho Real Estate Brokerage. Check our references to see why we are an A+ rated company with the Better Business Bureau. Our motto is "If you had all the answers, we would be unemployed - so ask us lots of questions". We are prepared to earn your business.


As the owner/broker of Progressive Realty Corporation, my objective is to set the standard for my agents to follow! Call me to see the difference that nearly 25 years of local experience makes! I have at worked four major real estate franchises and always felt there was something they could improve on. Therefore, I have reverse engineered Progressive Realty Corporation based on recognizing the strengths of my previous affiliations with Realty World, Coldwell Banker, John L. Scott and Re/Max. I believe in empowering the consumer via the internet. In July 2008, I became the only Certified EPRO Trainer living in the State of Idaho for the National Association of Realtors. In this capacity, I help other agents receive their EPRO designation to prove their competence in using today's technology to help facilitate their real estate business. I welcome the opportunity to be interviewed to be your exclusive Realtor!

I want to make you the beneficiary of my nearly 25 years of experience and knowledge of the financial, investment, tax and building sides of the real estate. I am so confident that if you select me and for some reason change your mind, I will cancel our agreement if I can't resolve your conflict within 24 hours! If you are looking for an agent with a specific field of expertise that I am not proficient in, let me know and I will have one of my other agents take excellent care of you. Give me a call and see the difference my experience will make in getting you the best possible price with the least possible problems! Thank you.

I have closed brand new homes with over 00 local builders, so if we can't find the right home, let's have one built! Let me put my experience and Broker's License to work for you!
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Relocating to Boise Idaho - Boise Real Estate information Moving to Boise Idaho?
I personally have been relocated around the world as an employee and as a dependent so I can appreciate your anxiety! When I was in a position to choose where to raise my family, I knew it would be in the Pacific North West, but settled on Boise and am grateful! Bogus Basin Ski Area is only 16 miles from the edge of town with night skiing till 10pm; we have 325 golfing days a year; you can catch and eat fish from the Boise River in downtown; I go deer and elk hunting less than an hour from my home; white water rafting; excellent hiking and biking trails; low crime rate; and just an overall excellent quality of life and a perfect place to raise a family! Tell me your lifestyle and I will try to help match you up with the right community here in the Treasure Valley!
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Jim's Boise Idaho Real Estate Blog
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New Home Marketing for Builders in Idaho
Home Buyer Seminar - Live in Boise
How Accurate is a Zestimate?
How many children should a couple have for zero population growth?
AHA = formula for success


New Home Marketing for Builders in Idaho

Marketing for a builder is completely different than marketing a resale listing.  It is imperative that a builder / developer understand this to make sure their agent is doing the best possible job for them.One main difference was covered in one of my Advanced Marketing Classes at Boise State University where we learned to sell the "sizzle" not the "steak".  A resale home is the steak where you can see it, weigh it, check the fat content, see how thick it is, etc.  However, in many cases, in new home construction you have to sell the sizzle.  Close your eyes, you can smell it and imagine what isn't able to be seen?Experience is critical for a new home sales professional / Realtor.  That isn't just on the job expereince, but additional classes that specialize in New Construction.  For example, Jim Paulson took the Certified New Home Sales Professional (CSP) courses from the National Association of Home Builders nearly 20 years ago!  Since then, Jim Paulson also received his Certified New Home Specialist.These courses helped Jim get the knowledge to represent seven separate developers and close brand new homes with over 65 different builders in Boise, Meridian, Eagle, Star, Kuna, Nampa, Caldwell and out on acreage in the country throughout the Treasure Valley.  Jim Paulson has taken projects from bare ground, through the subdivision process, sold the lots, and successfully marketed brand new homes.  I have resold a number of these homes of these and helped some of the buyers build their next homes as well!A forward thinking builder will have their Realtor market model homes, not just spec homes.  By that, I mean a builder will use each new home as a virtual model home to help sell future homes.  Even on pre-sold homes, professional photos should be taken of the finished product to show how well the home came together.References should include people that thought the home was a mess two weeks before before closing and yet it turned out beautiful (since many buyer's will think that when their home is being built)!You need to work with an agent that can use today's technology to show them what will be coming based on past experiences, not just an agent that says "don't worry".Listing agents for brand new homes should have a great relationship with other agents in the community since they bring their buyer's too.  I am pleased that my company, Progressive Realty Corporation, is listed as A+ rated by the Better Business Bureau.  My peers in the real estate industry even voted me in as the President of the Ada County Association of Realtors for 2010 and I was also blessed to be the Idaho Chapter of Certified Residential Specialists (CRS) of the year for the State of Idaho in 2016!I also teach other Realtors about technology tools via the National Association of Realtor's ePRO designation.  This covers everything from hardware, software, search engine optimization (SEO), mobile technology, using drones and 3D interactive marketing.  For example, here is a model home that was in the 2017 Parade of Homes I am still using it to get business and show the quality of work he does. I am also using my Phantom 4 drone to take videos of the community.  For example, here is a video of a 2.5 acre development I am marketing in Eagle, Idaho for roughly $2 million.  Eagle Idaho Development land for saleEven though this technology is cool, I am working on stretching the limits even further.  My next step I am working on is Augmented Realtiy for real estate marketing.  Imagine taking your favorite furniture into a home to how it would like like I did with these Star Wars characters on the beach:https://photos.app.goo.gl/dtc0bMqV6rwU5Ulg2Even though I am only licensed as a Realtor in Idaho, I will consider traveling to create these types of marketing materials for a builder/developer in other states.  We would just need to book out in advance so we could could get the best airfare possible.  Call me for a custom bid.If you are ready to get serious about new home marketing, call Jim Paulson today at 208-573-0471!Jim Paulson, CRS, AHWD, EcoBroker, GRI, SRES, ePRO, SFROwner/Broker - Progressive Realty CorporationSpecializing in Boise Idaho Real Estatehttp://www.IdahoMLStours.comHttp://www.Progressive-Realty.info

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Jim Paulson
Realtor / CRS, EPRO, GRI, Broker
Progressive Realty Corporation

208-573-0471
208 573-0471
Fax: 877-Go.Own.It
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